This new edition will once again be an opportunity to benefit from the expertise of all our colleagues, discover original and fruitful works, consider new research avenues, and provoke passionate debates. ATMC aims to explore, analyze, and evaluate the state of the art in tourism marketing from an international and marketing\/consumer perspective and bring together academic researchers, policymakers, and practitioners. In addition to this general goal, each ATMC conference proposes a topical theme to provide both scholars and practitioners with an opportunity to engage and explore that theme in a series of focal discussions.<\/p>\r\n